Denver
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Problem
Denver was experiencing challenges with their campaign’s Return on Ad Spend (ROAS), which was around 1.5.
Approach
• Implemented ultra-layered Facebook targeting based on user interests.
• Segmented the audience based on their Average Order Value (AOV), creating separate ad sets for high and low AOV products.
• Enhanced overall ROAS and revenue by improving the AOV through these targeted strategies.
Result
We successfully increased the ROAS from 1.5 to 3.0 within two months.
%
Growth in Organic Traffic
%
Growth in Transactions
%
Growth in Revenue
The Benefits
- Improved ROAS
- Higher Revenue
- Better Audience Segmentation
- Increased AOV
- Optimized Ad Performance
- Enhanced Strategy Insights
- Improved ROI
- Scalability of Successful Techniques
Project Detail
Client
Denver
Services
Lead Generation