Discovery | BYJU'S
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Objective
To generate quality registrations for Byju’s Discovery School Super League through an app install campaign.
Goals
• Increase registration numbers by attracting more qualified traffic.
• Drive app installations while simultaneously boosting app engagement.
Approach
• Continuously optimized Cost Per Install (CPI) bidding by lowering it as the cost-per-conversion range was identified.
• Focused on increasing impression share within the category to secure top placements in auctions.
K+
App Install
M+
Clicks
M+
Impression
The Benefits
- Higher Registration Rates
- Optimized Cost Efficiency
- Improved App Engagement
- Enhanced Visibility in App Store
- Refinement of Targeting Strategy
- Increased Competitive Edge
- Long-Term Audience Building
Project Detail
Client
Discovery | BYJU'S
Services
Lead Generation